Home appliance giant, Beko, has appointed Hellocomputer as its agency of record following a competitive pitch process. Beko is preferred by 440 million consumers in more than 130 countries, ranked the number one brand in Europe's white goods market, the leader of solo white goods market and positioned as the official partner of the everyday. Robyn Campbell, Hellocomputer Cape Town’s Managing Director, said: “It is such a privilege to work with a brand that has such a strong desire to innovate. We absolutely believe that we are the right partner to assist Beko in delivering meaningful solutions to their new generation of consumers.”
