FCB Joburg / Hellocomputer Group MD Thabang Skwambane one of world’s ‘most creative’
International advertising, media & technology journal, Adweek, has included one of South Africa’s leading admen – Group Managing Director FCB Joburg and Hellocomputer, Thabang Skwambane – on its 2020 Creative 100 Honour Roll.
Published annually to celebrate the most inspiring minds in marketing, media and culture, this year Adweek Creative 100 acknowledges worldwide talent in a time that has brought the Earth together. In making the list, Skwambane joins fellow South African Trevor Noah, celebrities John Legend and Christy Tiegen, The Bon Appétit Test Kitchen Team, and influencer Zendaya.
Prefacing the honours roll, Adweek wrote: “The first half of 2020 will be remembered by history as a time that not only tested the world, but also brought it together more closely than any other event in a generation.
“For international creative leaders, who’ve traditionally faced starkly different obstacles in each of their markets, the Covid-19 pandemic has created a consistent challenge across all borders. As the world enters a period of recovery and re-emergence, these creative leaders will be entrusted with helping guide clients along a thoughtful, productive path.
“Every year, we survey the landscape of innovators in media, marketing and culture as we put together our annual Creative 100 list. And every year, we’re humbled and inspired by the creativity, fresh ideas and bracing insights these people surface. This year, the Creative 100 takes on extra resonance. At a time when so much of the news is troubling, it’s nice to bring—to borrow a phrase from John Krasinski, one of our celebrity honourees—some good news.”
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, it reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps.
The list is compiled by 8 categories – Rising Talents, Senior Agency Leaders, Global Agency Leaders, Media Innovators, Celebrities & Influencers, Creators & Curators, Branded Content Innovators and Directors.
Skwambane featured on the Global Creative Leaders list of 12 people recognised as shaping the world’s most inventive marketing alongside other dynamos from across the globe including Wunderman Thompson Brazil CCO Keka Morelle, Wieden + Kennedy Shanghai ECDs Vivian Yong and Ian Toombs, Memac Ogilvy (UAE) COO Juggi Ramakrishnan, Huge Chief Design Officer Fura Johannesdottir, Ingo Stockholm ECD Björn Ståhl, Leo Burnett Group Thailand CCO Sompat Trisadikun, McCann Health Greater China ECD Wendy Chan, CHE Proximity (Australia) CCO Ant White and Sid Lee (Canada) Creative Director: Design Marie-Elaine Benoit. Read the article here:
In addition to his business and marketing acumen, it was the work he does in South Africa with Orphaned and Vulnerable Children through the Aluwani Foundation, a charity he founded more than 10 years ago, that inspired Adweek’s panel. Last year, he was awarded the Mary Lasker Leadership Award for his contribution to society at FCB’s global management conference.
“I am not surprised Thabang was acknowledged by Adweek in this way, because he is one of the most creative people I have ever had the joy of working with,” said Brett Morris, Group CEO of the Nahana Communications Group, the group of which the agencies are part of.
“I firmly believe, and I think so does Adweek, that creativity is not just about producing a ‘creative product’. Creativity adds value in whatever sphere it’s applied, and is really a process of critical thinking and problem solving. This is what Thabang brings to the table, and his clients as well as the foundations and boards he represents appreciate it immensely. He truly deserves to be honoured in this way.”
The full list of those on Adweek’s Creative 100 for 2020 are:
|Ani Acopian||D-Nice||Kevin Kaminishi||Leo Premutico|
|Sarita Alami||David Dobrik||Meredith Kinee||Matthew Pullen|
|Ali Ali||David Eisenman||Matthew Kobach||Juggi Ramakrishnan|
|Nathan Allebach||David Estis||John Krasinski||Nellie Rego Santee|
|Bernardo Andrada||Phil Fattore||David Lee||Aline Ridolfi|
|Juliana Ardila||Jon Favreau||John Legend||Erica Roberts|
|Julia Beizer||Amy Ferguson||Christina Mallon||Clint Schaff|
|Adrian Belina||Eli Ferrer||Liz Marks||Damien Scott|
|Marie-Élaine Benoit||Raphael Franzini||Melina Matsoukas||Radford Sechrist|
|The Bon Appétit Test Kitchen Team||Jessica Ghersi||Bill McCullough||Thabang Skwambane|
|Chad Broude||Caio Giannella||Mietta McFarlane||Josh Smutko|
|Maggie Bryan||Fx Goby||Shayne Millington||Chris Sojka|
|Carrie Brzezinski-Hsu||Tim Godsall||Janet Mock||Björn Ståhl|
|Bryan Buckley||Parris Goebel||Mark Molloy||Michael Tabtabai|
|Cache Bunny||Barney Goldberg||Keka Morelle||Chrissy Teigen|
|Rony Castor||Jeffrey Goldberg||Adam Morgan||Megan Thee Stallion|
|Mona Chalabi||Larry Gordon||Matt Murphy||Lisa Tobin|
|Emma Chamberlain||Greg Greenberg||Jon Murray||Ian Toombs|
|Wendy Chan||Josh Gross||Mary Neely||Mia Tramz|
|Luke Chard||Mark Gross||Julia Neumann||Sompat Trisadikun|
|Ryan Coan||David Haskell||Trevor Noah||Maria van Vlodrop|
|Elaine Cox||Sai He||Justin Norman||Pablo Vio|
|Michelle Craig||Jeff Hodgson||Anthony O’Neill||Taika Waititi|
|Rachel Cuyler||Jan Jacobs||Husani Oakley||Shannon Washington|
|Jerry Daniello||Jayanta Jenkins||Nkechi Okoro Carroll||Glynn Washington|
|Ana de Diego||Page Jensen-Slattengren||Diego Oliveira||Ant White|
|Kathy Delaney||Fura Johannesdottir||Stephanie Olson||Vivian Yong|
|George Dewey||Dave Jorgensen||Dolly Parton||Ramy Youssef|
|Mark DiCristina||Paulo Junger||Pedro Pérez||Zendaya|